Tezos - “Blockchain Evovled” Look Dev / Post Viz
Agency: Huge Inc
Client: Tezos
Production/Creative: MPC NY
Creative Director: Alvin Cruz
Producer: Anna Kravtsov
3D/2D Animation/Lighting/Compositing: Manzo
I had a chance to do some early Look Dev / Post Viz tests for a Tezos/RedBull F1 spot late last year at MPC/The Mill. First concepts involved showing what they referred to as "upgrade" effects that would be occurring over the tire of this Redbull race car as well as a quick mock up of a digital tunnel transition that would go through the tailpipe of the car. After that are some quick test concepts for an "upgrade" effect that would be going through the body of the car. And lastly, some quick looks at what a hyperspeed effect would look like in the world of this spot.
