sugartown - Social Content

What is Sugartown??

“Sugartown, brought to you by the powerhouse collaboration of Zynga and Take-Two Interactive Software, and skillfully crafted by the animation and VFX wizards at HBJ, is a game-changer in the world of mobile gaming, smashing its way into the thrilling realm of blockchain-based games.

Sugartown is the inaugural mobile Web3 game powered by the Ethereum network. Here, players dive headfirst into a universe where they wield on-chain ownership of their prized digital collectibles and gaming gear.

Now, let's talk storyline. Sugartown serves up a wild ride, starring three farmyard buddies who accidentally stumble upon a wormhole to Sugartown from another dimension. This cosmic mishap unleashes ghostly creatures known as Ora’s into the city. Brace yourself for some wild, creativity-fueled chaos as these Ora’s give Sugartown a complete makeover, turning it into a buzzing hub of fun and games.”
- from Hey Beautiful Jerk

CREDITS:

Produced by

Hey Beautiful Jerk

Storyboards / DESIGN

Glenn Urieta, Matt Carr Jr, Peter L Schmidt

3D ANIMATION, LIGHTING & RENDERING (Arnold & Redshift), 2D AE ANIMATION, COMPOSITING & EDIT

DAVID MANZO

CHARACTER & 2D FX ANIMATion

Matt Carr Jr, Jessica Milazzo, Samantha M Duckworth, Tim Beckhardt, Michael Fegreus, Lizzi Akana, Chris Conforti, Noella Borie, Liz Keene, Tom Smolenski, Christina Alvarez, Amanda DePasquale


One of the original ideas for Sugartown was that there would be a large game world broken up into different islands - each island represented a different gaming category and style where new games, and content would appear the more you progressed.

These were some of those original ideas and designs. The basic game levels were createD by Zynga IN Unity and then the models were provided to me to help set the look and feel for the game designers.