PAT MCGRATH LABS BRAND VISUALS
A collection of the visuals created by me during my time at Pat McGrath Labs.
sKin system product visuals
A before and after example used online and in-store to show the effectiveness of the Pat McGrath Labs skin concealer/foundation system.
A series of SHADE CARDS were created for online and in-store. People could view these as a way to help them when choosing which skin concealer and powder is right for them. Those are represented by the dots.
Pat Mcgrath labs x Selfridges Collaboration Logo
LIQUILUST LOGO ANIMATIONS - for Web and IN-Store
Blitztrance Motion Posters - Illustrated By Paul Holland / animation by Manzo
PAT MCGRATH LABS X STAR WARS COLLABORATION
ANIMATED EYE MAKEUP TUTORIAL
SEPHORA - TIMES SQUARE BILLBOARD
EARLY BILLBOARD TEST
FINAL BILLBOARD IN TIMES SQUARE
MASCARA INSPIRATION EDITS - ARCHIVAL FOOTAGE + GRAPHICS
BEFORE AND AFTER Mascara ANIMATION
PAT MCGRATH LABS LABS TV CONTENT
Promotional Content for the first Episode featuring Naomi Campbell on IGTV + Animated Logo Asset